eBay x Love Island All Stars Idents

My Role: Creative, Campaign Copywriting

As our familiar All Star faces get a second chance at love, it was only fitting that the idents from the previous season were also given a second chance.

I led the creative conception, reimagining the idents with a fresh edit style and a refined campaign line to align them with the new season's look and feel. This approach reinforced the partnership’s core message—inspiring consumers to give fashion a second chance too.