Just Eat x Papa Johns

My Role: Creative Direction, Scriptwriting, Art Direction

To celebrate the finale of RuPaul’s Drag Race UK Season 2, Just Eat teamed up with Papa John’s to create a limited-edition pizza box, designed to make finale night extra special and drive engagement among fans.

In a playful homage to the iconic green screen challenge, we partnered with Drag Race fan-favorite Baga Chipz, showcasing her beloved impersonations to bring the campaign to life. The result was a vibrant, shareable campaign that captured the bold and essence of Drag Race culture, and a 20% increase in orders during the finale week.”.