Just Eat: Home of the Hotspots

My Role: Conceptual Art Direction, Visual Ideation

I led the visual approach and shoot concept for Episode 7 of Home of the Hotspots, Just Eat’s social docuseries celebrating the UK’s independent culinary gems.

This episode highlights Kasa & Kin, a family-owned Filipino restaurant with a mission to bring Filipino cuisine into the mainstream while fostering a sense of community and belonging. The visual concept was crafted to reflect the cultural significance of mealtimes in the Philippines, emphasising warmth, togetherness, and heritage.

The Home of the Hotspots series contributed to a 4% increase in brand favourability and a 136% boost in orders.

The campaign’s success was further recognised with a 2024 Lovie Award.