Just Eat: Home of the Hotspots

My Role: Conceptual Art Direction, Visual Ideation

Led the visual approach and shoot concept for Episode 5 of Home of the Hotspots, Just Eat’s social docuseries celebrating the UK’s independent culinary gems.

This episode spotlights Sweet Dee’s Jerk, a family-owned Caribbean restaurant that reinvents traditional flavours with a fresh twist. The visual concept was designed to capture the richness and vibrancy of Caribbean culture, emphasising how food serves as a powerful connector—bringing people together and strengthening community bonds.

The Home of the Hotspots series drove a 4% increase in brand favourability and a 136% boost in orders.

The campaign’s success was recognized with a 2024 Lovie Award.